How to Respond to Negative Comments Online: (1) Focus on the facts and neutrally and nicely correct any errors; (2) disagree, but politely; (3) let other readers’ comments to the naysayer do the talking; and (4) if the commenter has a point and you are wrong, say so. Lastly, don’t take it personally, and just let it be. Some angry, negative comments simple don’t deserve a response.
More Tips on How to Combat Negativity: The most important lesson to be learned, is never to take things personally. You have to be prepared to take the good with the bad, but there are a few ways you can deal with the bad…
In fact, a Harvard study conducted in 2011 found that a one-star increase among Yelp reviews of Seattle restaurants led to 5-9% growth in revenue. Given the impact negative reviews can have on a company’s online…
5 tips to consider when responding to negative online reviews
1. Prevent Customers From Being Compelled To Write Negative Reviews
2. Cool Down First, Then Write Private Response
3. If Review Remains Unchanged, Evaluate Public Response
78% of online Americans aged 18-64 agree that online reviews help them decide whether or not to purchase a product, including roughly one-third who very much agree.
In fact, the Ipsos results might even underestimate how influential product reviews are to Americans. An online survey of 407 US adults by EXPO, also released in December, reveals that 98% of respondents found user-generated reviews helpful when researching holiday shopping.
Local Search Evolved into Local Search Optimization
Only 37% of businesses have claimed a local business listing on one or more search engines. If your part of the 63% that aren’t doing local search optimization, YOU are Losing A Ton Of Customers To Your Competition! And most likely your business is not growing…
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Getting ready to head down to San Antonio for the 1st ever Local Mobile & Social Media Summit! Get to meet several industry leaders in Local Search and Social Media…
Doesn’t look like I’ll get out much though based on this info:
WARNING #1: This is a WORKshop…not a seminar and NOT a networking event. In other words, expect to WORK and expect to be mentally exhausted at the end of each day. Sessions will begin every morning at 8am, and you should expect them to go until 6:00pm or 7:00pm each night (except for the final night). You will want to be in the room when the sessions start, or you WILL miss valuable content.
This means networking in the hallways will be heavily discouraged by our staff, so please don’t think they’re being rude. They simply want you to fully maximize your investment in this training. Also, there will be ample time for networking in the evenings and during breaks.
WARNING #2: The content of this event is 100% intermediate-to-advanced. Absolutely no basics will be covered. As I’ve already mentioned, pre-requisite information and even a reading list will be provided prior to the event to get everyone “up to speed”. But if you’re brand-new and you’re still having a hard time grasping the basics of online marketing, please do not attend.
Should be fun in a I love to be a geek kinda of way. I will be sure to do some video blogs while I’m down there so stay tuned…
Looks like Yahoo, Yelp and others complained that Google Places was using their reviews unfairly so now only actual Google users reviews are displayed. Here are the confirmed highlights from the most recent changes:
Third party reviews have been withdrawn from Google Places pages
Third party reviews may still be in the Google Places search results
Links to review sites may still show up in both Google Places Search results and on the Places page
Many of the details added by the business owner are not showing up on the Google Places page
A more prominent “Write a review” and “Upload a photo” button to promote Google users to post reviews
LocalU Advanced takes a deep dive into the nuts and bolts of the bleeding edge of local search. Our upcoming LocalU Advanced is taking place the night of October 20th and the day October 21st. To give you a sense of the topics we will be covering we will be interviewing some of the speakers … Continue reading Video: Local U Advanced Speaker Series – David De […]
Google has confirmed that they are expanding the test of a “write directly to the search” results product first seen in January for presidential candidates and in the March time frame seen for small businesses. According to Google the test is expanding from “10’s of small businesses to thousands”. We should be seeing more and … Continue reading Google Expand […]
LocalU Advanced is my favorite conference of the year. And you probably get tired of me saying this but this will be one of the best ones yet. The agenda has been released and it is chock full of great speakers: – Darren Shaw will be talking enterprise citation campaigns – Cindy Krum will discuss digital marketing in the age of … Continue reading LocalU Adva […]
Google seems to be either testing or rotating in more aggressive of the Knowledge Panel on mobile to garner reviews and additional location details. I am awaiting Jeremy Stoppleman’s forthcoming hue and cry. Last week over the cours of the day I saw these three Knowledge Panel presentations for the same location. (These have probably … Continue reading Googl […]
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