How to Respond to Negative Comments Online: (1) Focus on the facts and neutrally and nicely correct any errors; (2) disagree, but politely; (3) let other readers’ comments to the naysayer do the talking; and (4) if the commenter has a point and you are wrong, say so. Lastly, don’t take it personally, and just let it be. Some angry, negative comments simple don’t deserve a response.
More Tips on How to Combat Negativity: The most important lesson to be learned, is never to take things personally. You have to be prepared to take the good with the bad, but there are a few ways you can deal with the bad…
In fact, a Harvard study conducted in 2011 found that a one-star increase among Yelp reviews of Seattle restaurants led to 5-9% growth in revenue. Given the impact negative reviews can have on a company’s online…
5 tips to consider when responding to negative online reviews
1. Prevent Customers From Being Compelled To Write Negative Reviews
2. Cool Down First, Then Write Private Response
3. If Review Remains Unchanged, Evaluate Public Response
78% of online Americans aged 18-64 agree that online reviews help them decide whether or not to purchase a product, including roughly one-third who very much agree.
In fact, the Ipsos results might even underestimate how influential product reviews are to Americans. An online survey of 407 US adults by EXPO, also released in December, reveals that 98% of respondents found user-generated reviews helpful when researching holiday shopping.
Local Search Evolved into Local Search Optimization
Only 37% of businesses have claimed a local business listing on one or more search engines. If your part of the 63% that aren’t doing local search optimization, YOU are Losing A Ton Of Customers To Your Competition! And most likely your business is not growing…
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Getting ready to head down to San Antonio for the 1st ever Local Mobile & Social Media Summit! Get to meet several industry leaders in Local Search and Social Media…
Doesn’t look like I’ll get out much though based on this info:
WARNING #1: This is a WORKshop…not a seminar and NOT a networking event. In other words, expect to WORK and expect to be mentally exhausted at the end of each day. Sessions will begin every morning at 8am, and you should expect them to go until 6:00pm or 7:00pm each night (except for the final night). You will want to be in the room when the sessions start, or you WILL miss valuable content.
This means networking in the hallways will be heavily discouraged by our staff, so please don’t think they’re being rude. They simply want you to fully maximize your investment in this training. Also, there will be ample time for networking in the evenings and during breaks.
WARNING #2: The content of this event is 100% intermediate-to-advanced. Absolutely no basics will be covered. As I’ve already mentioned, pre-requisite information and even a reading list will be provided prior to the event to get everyone “up to speed”. But if you’re brand-new and you’re still having a hard time grasping the basics of online marketing, please do not attend.
Should be fun in a I love to be a geek kinda of way. I will be sure to do some video blogs while I’m down there so stay tuned…
Looks like Yahoo, Yelp and others complained that Google Places was using their reviews unfairly so now only actual Google users reviews are displayed. Here are the confirmed highlights from the most recent changes:
Third party reviews have been withdrawn from Google Places pages
Third party reviews may still be in the Google Places search results
Links to review sites may still show up in both Google Places Search results and on the Places page
Many of the details added by the business owner are not showing up on the Google Places page
A more prominent “Write a review” and “Upload a photo” button to promote Google users to post reviews
TechCrunch and SEL are reporting Google testing of a live chat button appearing on business’s local Knowledge Panel. This program is apparently part of a test with a limited number of businesses. It has been around at least since mid November when an invitee asked me about problems he was having with the test. Here … Continue reading Google Testing Hangout […]
Google has just announced a major update to Google My Business that finally rationalizes photos and their use across all of the places where your listing is shown. From the post: Starting today, you can tell us which image you’d like to appear when customers search for your business on Google. Just log in to Google My … Continue reading Google My Business Up […]
Reviews are hard. Particularly at Yelp. Most Americans have no desire to leave a review. When you combine that fact with fragmented market share and review site policies it becomes even more difficult. Here are some numbers to put the difficulties with Yelp in perspective. Let’s start with emailing 100 of your customers to calculate how … Continue reading Wh […]
It’s hard getting any review but it’s particularly hard getting Yelp reviews. They filter many, many more than make it through. I have seen filtering rates as hight as 85% of first time reviewers. Unless the reviewer has either lots of Yelp friends or lots of Yelp reviews, their reviews will be nuked. Yelp, of … Continue reading Getting Yelp Reviews When All […]
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