5 tips to consider when responding to negative online reviews

Monday, February 11th, 2013

Five Steps To Successfully Navigate Negative Online Reviews

http://searchengineland.com1/7/13

In fact, a Harvard study conducted in 2011 found that a one-star increase among Yelp reviews of Seattle restaurants led to 5-9% growth in revenue. Given the impact negative reviews can have on a company’s online

5 tips to consider when responding to negative online reviews

1.  Prevent Customers From Being Compelled To Write Negative Reviews

2.  Cool Down First, Then Write Private Response

3.  If Review Remains Unchanged, Evaluate Public Response

4.  Legal Action Is Last Resort

5.  Encourage Positive Reviews To Offset Negative Reviews

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Local Search is Evolving!

Tuesday, December 13th, 2011

Local Search Evolved into Local Search Optimization

Only 37% of businesses have claimed a local business listing on one or more search engines.   If your part of the 63% that aren’t doing local search optimization, YOU are Losing A Ton Of Customers To Your Competition!  And most likely your business is not growing… 

Learn How You Can Easily And Quickly Use Local Search to Beat Out Your Competition And Grab Huge Amounts Of New Customers Quickly!

Call Tim at 817-690-4989 now for a free consultation!

Infographic: Local Search Evolved by MDG Advertising

Infographic by MDG Advertising

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Off to see the Wizard at the Local Mobile & Social Media Summit this weekend!

Wednesday, September 14th, 2011

Local Search Engine Marketing

Getting ready to head down to San Antonio for the 1st ever Local Mobile & Social Media Summit!   Get to meet several industry leaders in Local Search and Social Media…

Doesn’t look like I’ll get out much though based on this info:

WARNING #1: This is a WORKshop…not a seminar and NOT a networking event. In other words, expect to WORK and expect to be mentally exhausted at the end of each day. Sessions will begin every morning at 8am, and you should expect them to go until 6:00pm or 7:00pm each night (except for the final night). You will want to be in the room when the sessions start, or you WILL miss valuable content.

This means networking in the hallways will be heavily discouraged by our staff, so please don’t think they’re being rude. They simply want you to fully maximize your investment in this training. Also, there will be ample time for networking in the evenings and during breaks.

WARNING #2: The content of this event is 100% intermediate-to-advanced. Absolutely no basics will be covered. As I’ve already mentioned, pre-requisite information and even a reading list will be provided prior to the event to get everyone “up to speed”. But if you’re brand-new and you’re still having a hard time grasping the basics of online marketing, please do not attend.

Should be fun in a I love to be a geek kinda of way.    I will be sure to do some video blogs while I’m down there so stay tuned…

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Google Places Changes Again!! Surprise Surprise Surprise!

Thursday, August 4th, 2011
Looks like Yahoo, Yelp and others complained that Google Places was using their reviews unfairly so now only actual Google users reviews are displayed.   Here are the confirmed highlights from the most recent changes:
  • Third party reviews have been withdrawn from Google Places pages
  • Third party reviews may still be in the Google Places search results
  • Links to review sites may still show up in both Google Places Search results and on the Places page
  • Many of the details added by the business owner are not showing up on the Google Places page
  • A more prominent “Write a review” and “Upload a photo” button to promote Google users to post reviews

Here’s additional info from Google’s Latitude Longitude Blog that talks about the recent changes!

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