How to Handle Negative Online Reviews

Thursday, March 7th, 2013

How to Respond to Negative Comments Online: (1) Focus on the facts and neutrally and nicely correct any errors; (2) disagree, but politely; (3) let other readers’ comments to the naysayer do the talking; and (4) if the commenter has a point and you are wrong, say so. Lastly, don’t take it personally, and just let it be. Some angry, negative comments simple don’t deserve a response.

How Should I Handle Negative Online Reviews? -Karen Leland

http://www.entrepreneur.com3/4/13

More Tips on How to Combat Negativity:  The most important lesson to be learned, is never to take things personally. You have to be prepared to take the good with the bad, but there are a few ways you can deal with the bad…

  • Disable Comments
  • Interact With Your Audience
  • Give People a Reason to Come Back
  • Kill Em’ With Kindness
  • Block and Ignore

How to Deal With Negative Criticism Online – Autumns Eyes

http://www.autumnseyes.com3/6/13

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5 tips to consider when responding to negative online reviews

Monday, February 11th, 2013

Five Steps To Successfully Navigate Negative Online Reviews

http://searchengineland.com1/7/13

In fact, a Harvard study conducted in 2011 found that a one-star increase among Yelp reviews of Seattle restaurants led to 5-9% growth in revenue. Given the impact negative reviews can have on a company’s online

5 tips to consider when responding to negative online reviews

1.  Prevent Customers From Being Compelled To Write Negative Reviews

2.  Cool Down First, Then Write Private Response

3.  If Review Remains Unchanged, Evaluate Public Response

4.  Legal Action Is Last Resort

5.  Encourage Positive Reviews To Offset Negative Reviews

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Online Reviews Influence Purchases

Saturday, January 5th, 2013

Almost 8 in 10 Americans Agree That Online Reviews Influence Their Purchases

marketingcharts.com12/27/12

78% of online Americans aged 18-64 agree that online reviews help them decide whether or not to purchase a product, including roughly one-third who very much agree.

In fact, the Ipsos results might even underestimate how influential product reviews are to Americans. An online survey of 407 US adults by EXPO, also released in December, reveals that 98% of respondents found user-generated reviews helpful when researching holiday shopping.

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5 Ways to Start Managing Your Online Reputation for 2013

Friday, December 28th, 2012

Online Reputation Management: A Gift that Keeps on Giving

spinsucks.com12/18/12

During the holidays, most of us take some time to reflect on where we’ve been and where we’re going. This year, why not consider a new tradition: Manage your online reputation.

After all, a strong online reputation is truly the gift that keeps on giving.

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