Online Reviews Influence Purchases


Almost 8 in 10 Americans Agree That Online Reviews Influence Their Purchases

marketingcharts.com12/27/12

78% of online Americans aged 18-64 agree that online reviews help them decide whether or not to purchase a product, including roughly one-third who very much agree.

In fact, the Ipsos results might even underestimate how influential product reviews are to Americans. An online survey of 407 US adults by EXPO, also released in December, reveals that 98% of respondents found user-generated reviews helpful when researching holiday shopping.

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